"I'm very pleased with the results we are seeing. The combination of the new sales pitch, the new commercial packaging and business model increases our velocity in sales and helps customers understand the full value of the Tendium earlier in the sales process."
"Got invaluable support from Eva on many topics such as packaging, pricing, release process - but foremost redefining product positioning - making the entire company align around what key value we create, how we create it and for whom. Eva is a great facilitator for change, combining warmth with sharpness - not afraid to challenge assumptions"
"As CEO of Dirac, I engaged Eva to assess our Product Management process, and suggest efficient cross functional ways of working. In a very short time, Eva gave us the overview needed and the tools and leadership to start making progress. With her extensive experience, Eva consistently delivered exceptional results for the organization. In summary, Eva’s combination of strategic vision, technical understanding, and collaborative spirit makes her an asset to any organization seeking to elevate their product management capabilities."
"As Chief Commercial Officer at Dirac, I was very pleased with Eva’s product leadership and strong commercial focus. She provided excellent support to our sales and service organization - from impactful product training sessions to introduction of new processes. A standout achievement was the successful re-packaging of our technology for one of our core segments - a complex, cross-functional effort that Eva led with great clarity and collaboration. The result brought significant internal alignment and clearer market positioning. I highly recommend Eva to any organization looking for strong and strategically driven, commercially focused product leadership."
"At Doctrin, Eva has done both Product Management coaching and Management Team workshopping, and it has helped us become more focused and aligned in our product development – adding focus on business aspects, increasing individual motivation and fostering cross-functional collaboration. We highly recommend Eva to any company that wants to invest in their Product Management function."
"Getting the chance to bounce ideas, challenges, and questions off a seasoned product leader like Eva is a true pleasure! I feel I’ve really stepped up my game in my product management skill set, which has had ripple effects in the rest of the organization. Our sessions were filled with inspiration, joy, and new perspectives, and I would recommend anyone to work with Eva as their mentor."
I work with your product managers, helping them to upskill and develop their commercial thinking
We work in small groups, ideally 2 - 3 participants. We meet bi-weekly and discuss the product business goals to achieve, current challenges and topics at hand. Coaching usually runs for 3 - 9 months.
Pricing: 10 - 25 kSEK / month depending on #participants and coaching frequency
The secret superpower for your business - product positioning! Together we'll identify your ideal positioning using a proven method.
I follow April Dunford's step-by-step process (as described in her books Obviously Awesome and Sales Pitch), which leads to both identifying your positioning, translating it into a sales story, and putting it into play. As side effects, we often identify product strategy and product definition elements during the process. This is a series of workshops spread out during 1 - 2 weeks.
Pricing: 125 - 250 kSEK (depending on specifics)
What can a Management Team expect of Product Management, and how can we get you there?
This is a half-day workshop where we'll work through three dimensions of product management. It's highly interactive and we focus on your specific needs. After the workshop, you'll get a summary and recommendation report, based on the findings from the workshop.
Pricing: 40 kSEK (depending on specifics)
Assessing your Product Management team
By performing deep interviews within your organization, I assess your Product Management function based on 8 different parameters. You will get a detailed report with gradings and recommendations. An assessment project takes between 2 weeks and 2 months depending on size of organization and your particular situation.
Pricing: Ask for a quote!
I help building and heading up your Product Management function
If you need an interim Chief Product Officer or PM Leader, full-time or part-time, I can help out. If you need to build the team, recruit new product managers, transform your team from thinking "feature delivery" to "business outcome", or create orchestration for product business, I can assist during the build-up phase. I can also help identifying your product strategy, working with, and through, your product managers.
Pricing: Depends on your particular situation, but minimum 2 days/week is needed for a period of 3 - 9 months. Expect somewhere between 120 kSEK - 240 kSEK / month.
For start-ups, yet without formal Product Management, or scale-ups being stuck on a plateau with their product, not sure of what the concrete next steps are
If you are stuck, unsure, or have a sense of something being "off" when it comes to your product strategy, I can guide you through your next steps. Together we find out what to aim for, where to go and how to do it. If you need help with how to think about value propositions, commerical packaging, pricing and business models, or positioning, I can advise. These engagements take from anywhere from a couple of weeks to a few months depending on your particular situation. You will always get documented recommendations.
Pricing: Ask for a quote!
I have several topics I love speaking about - invite me for a lunch seminar or a small group discussion to get new inspiration. My talks are all focused on the commercial aspects of Product Management.
Amongst my favorite topics are The Product Discipline (and the roots of Product Management), Product Positioning & Dream Customers, Business Models, Value and Buying Made Easy. If you have a special topic you want to cover, let's discuss.
Pricing: 5 - 15 kSEK