Eva Skoglund

Product Advisory by Eva

Starting with the product DNA

I have had the privilege to work with great high tech products throughout my 25+ year career, mostly with complex software systems, often closely related to hardware. My roots are in software engineering, and for the most part I have been working with product management, product marketing, strategy and business development.

My belief is that commercial success comes from identifying the product's characteristics (its DNA, if you will) and what makes it truly unique in the eyes of the customer, and matching these with the characteristics and needs of the target customers. In that process, translating product benefits to monetary value for customers is an essential part of reaching success. Identifying relevant market movements and trends, and ensuring that the product is ideally positioned in the market, both now and for future growth, is my recipe for commercial success.