SAREVA Product Advisory
Product Strategy & Product Marketing for complex B2B solutions

Making Great Products Succeed

Advisory helps great B2B products achieve business success
My flagship offering Let's talk 
Strategic
"Eva’s combination of strategic vision, technical understanding, and collaborative spirit makes her an asset to any organization."

Peter Friedrichsen, CEO

"Eva --- helped us become more focused and aligned in our product development – adding focus on business aspects." 

Anna-Karin Edstedt Bonamy, CEO

"I'm very pleased with the results we are seeing. The combination of the new sales pitch, the new commercial packaging and business model increases our velocity in sales." 

Thibaud Hartwig, Head of Sales
Who You are

You have a great product...

...but your product business is not performing as well as you'd like

You have an amazing product, some customers love it, others don't. How come? Why doesn't business take off?

Creating business success for complex products and solutions is more than just having a great product. You need to identify your best-fit customers, make the value of your solution clear to them, and make it easy for them to make the business decision to buy.
The promise Learn More
How it works
My process is straightforward – we begin with a couple of discovery meetings, usually with the business owner / CEO, and one or two follow-up sessions with key members of the leadership team. My goal during these discovery meetings is to understand your product business, your situation and what currently isn't working well. Then we jointly discuss what the best option is for you, given what it is you want to achieve. My engagement can be light and "from the outside" or deeper, working as part of your organization.

(I have a secret knack: I quickly grasp the organization's product situation and the dynamics between different functions.) 
What sareva Does

Product, strategy and marketing tied together 

Sareva helps B2B companies with tech products, in scale-up phase or mature stage, seeking to accelerate growth. Sareva's promise is product advisory that is:

  • Strategic - based on your vision, goals and product characteristics

  • Actionable - your product managers, sales & marketing teams can act on all the outputs and recommendations

  • Relevant - making your solution attractive and relevant for your customers (it's about them, not you)
Sareva's product advisory is based on four elements that, when combined, result in business success. When all four aspects are tied together, business can be transformed and scaled-up, often without heavy investments in the product or resources.

Winning in the long run

Product Strategy

How does your product fit into your customers' world and how does it make their business better? Where are you today, and where do you aspire to go next? How do you connect to market movements in order to grow?

Replacing complexity with simplicity

Product Marketing

What's your ideal product positioning? How do you set the frame of reference for customers so that they walk into a discussion with you with the right expectations? How do you communicate consistently and logically across all customer stakeholders?

Making it easy to buy

Commercial Packaging

How do you make the product easy to buy for customers? What's your base offering, and what are your add-ons? How do you set up a buying journey that makes sense in the eyes of the customer?

Win-win value propositions

Business Model

What can be done to make the business decision easy for customers? What's the best license model for your product? How do you create the connection between your business model and the customer's business model so that the set-up becomes a win-win scenario? 
Learn how we can work together About
Customer Quotes

"A standout achievement was the successful re-packaging of our technology for one of our core segments - a complex, cross-functional effort that Eva led with great clarity and collaboration. The result brought significant internal alignment and clearer market positioning. "

Mats Öberg, CCO

"I feel I’ve really stepped up my game in my product management skill set, which has had ripple effects in the rest of the organization."

Hanna Axhamre, PM

"Her leadership style is clear and to the point, but also warm and supportive. Eva has a great ability to cut through complexity and keep things on track."

Rickard Åsén, PM

"Transforming product management from a glorified product godfather role, to a data-driven, stakeholder-respecting, strategically true, stable, and consistent pillar in our otherwise highly dynamic environment." 

Nilo Casimiro Ericsson, PO

"Riktigt kul att jobba med en produktchef med ett gediget intresse och en genuin förståelse för hur modern mjukvaruutveckling faktiskt fungerar."

Marcus Engholm, Principal Engineer

"Got invaluable support from Eva on many topics, such as pricing, packaging, release process, but foremost redefining product positioning."

Gustav Olsson, Commercial PM
lightning talk at Agila Sverige

Positioning - the winning foundation for your product

In this 10 minute lightning talk (Swedish only) I describe how Positioning can be used as a guiding foundation for making product priorities. I view Positioning as the basis for understanding how and where we win. I frequently start my product understanding in Positioning and I'm a great admirer of April Dunford.