1 - 4 weeks
This is a series of workshops conducted with a cross-functional team. It usually takes 3 - 4 days. Together we'll identify your product's strategic fit and optimal positioning using a proven method. We'll translate it into a narrative that can be used with customers. We can stop there, or we can continue with training your team on how to put the positioning into play, so that you reach customers with high willingness to pay.
4 - 8 weeks
Based on the product's strategic fit we'll address the commercial structure of the offering so that it reinforces the differentiated value of the product. Business model, pricing model, license definition and commercial packaging all need to align to make the product easy to buy for customers. This part of the program is usually done together with Product Management and Sales.
4 - 12 weeks
The product positioning sprint will reveal why and where your product wins today. In the product strategy alignment we combine that insight with the company goals into a product strategy that sets the direction for the future. You will be able to see clearly where to place your bets and where not to. This part of the program is usually done together with Product Management and the Leadership Team.