SAREVA Product Advisory
Product Strategy & Product Marketing for complex solutions in B2b

Making Great Products Succeed

Advisory that takes great B2B products to business success
Work with me Let's talk 
Strategic
"Eva’s combination of strategic vision, technical understanding, and collaborative spirit makes her an asset to any organization."

Peter Friedrichsen, CEO

"Eva --- helped us become more focused and aligned in our product development – adding focus on business aspects." 

Anna-Karin Edstedt Bonamy, CEO
Who You are

You have a great product...

...but you are not satisfied with your product business

You have an amazing product, some customers love it, others don't. How come? Why doesn't business take off?

Creating business success for complex products and solutions is more than just having a great product. You need to identify your best-fit customers, make your solution apparently valuable for them, and make it easy for them to make the business decision to buy.
The promise Learn More
How it works
My process is light – we begin with a couple of discovery meetings, usually with the business owner / CEO, and one or two follow-up sessions with key members of the leadership team. My goal during these discovery meetings is to understand your product business situation and what currently isn't working well. Then we jointly discuss what the best option is for you, given what it is you want to achieve. My engagement can be light and "from the outside" or deeper "being on the inside".

(I have a secret knack: I quickly grasp the organization's product situation and the dynamics between different functions.) 
What sareva Does

Product, strategy and marketing tied together 

Sareva helps product-lead B2B companies, in scale-up phase or mature stage, seeking to accelerate growth. Sareva's promise is product advisory that is:

  • Strategic - based on your vision, goals and product characteristics

  • Actionable - your product managers, sales & marketing teams can act on all output and advise

  • Relevant - making your solution attractive and relevant for your customers (it's about them, not you)
Sareva's product advisory is based on four elements that when combined results in business success. Some of the questions and topics Sareva adress are found below.

Winning in the long run

Product Strategy

How does your product fit into the customers world and how does it make their business better? Where are you today, and where do you aspire to go next? How do you connect to market movements in order to grow?

Replacing complexity with simplicity

Product Marketing

What's your ideal product positioning? How do you set the customers frame of reference so that they walk into your solution with the right expectations? How do you communicate consistently and logically throughout all stakeholders at the customer?

Making it easy to buy

Commercial Packaging

How do you make the product easy to buy for customers? What's your base offering, what's your add-ons, and how do you set up a buying journey that makes sense in the eyes of the customer?

Win-win value propositions

Business Model

What can be done to make the business decision easy for customers? What's the best license model for your product? How do you create the connection between your business model and the customer's business model so that the set-up becomes a win-win scenario? 
Learn how we can work together About
Customer Quotes

"A standout achievement was the successful re-packaging of our technology for one of our core segments - a complex, cross-functional effort that Eva led with great clarity and collaboration. The result brought significant internal alignment and clearer market positioning. "

Mats Öberg, CCO

"I feel I’ve really stepped up my game in my product management skill set, which has had ripple effects in the rest of the organization."

Hanna Axhamre, PM

"Her leadership style is clear and to the point, but also warm and supportive. Eva has a great ability to cut through complexity and keep things on track."

Rickard Åsén, PM

"Transforming product management from a glorified product godfather role, to a data-driven, stakeholder-respecting, strategically true, stable, and consistent pillar in our otherwise highly dynamic environment." 

Nilo Casimiro Ericsson, PO

"Riktigt kul att jobba med en produktchef med ett gediget intresse och en genuin förståelse för hur modern mjukvaruutveckling faktiskt fungerar."

Marcus Engholm, Principal Engineer