Product Strategy & Product Marketing for complex solutions in B2b
Making Great Products Succeed
Advisory that takes great B2B products to business success
Who are you
You have a great product...
...but you are not satisfied with your product business
You have an amazing product, some customers love it, others don't. How come? Why doesn't business take off?
Creating business success for complex products and solutions is more than just having a great product. You need to identify your best-fit customers, make your solution apparently valuable for them, and make it easy for them to make the business decision to buy.
What sareva Does
Product, strategy and marketing tied together
Sareva helps product-lead B2B companies, in scale-up phase or mature stage, seeking to accelerate growth. Sareva's promise is product advisory that is:
Strategic - based on your vision, goals and product characteristics Actionable - your product managers, sales & marketing teams can act on all output and advise Relevant - making your solution attractive and relevant for your customers (it's about them, not you)
Sareva's product advisory is based on four elements that when combined results in business success. Some of the questions and topics Sareva adress are found below.
Winning in the long run
Product Strategy
How does your product fit into the customers world and how does it make their business better? Where are you today, and where do you aspire to go next? How do you connect to market movements in order to grow?
Replacing complexity with simplicity
Product Marketing
What's your ideal product positioning? How do you set the customers frame of reference so that they walk into your solution with the right expectations? How do you communicate consistently and logically throughout all stakeholders at the customer?
Making it easy to buy
Commercial Packaging
How do you make the product easy to buy for customers? What's your base offering, what's your add-ons, and how do you set up a buying journey that makes sense in the eyes of the customer?
Win-win value propositions
Business Model
What can be done to make the business decision easy for customers? What's the best license model for your product? How do you create the connection between your business model and the customer's business model so that the set-up becomes a win-win scenario?